Since 2014 I've worked and managed a range of brands across different social media platforms.
I've created successful strategic plans and content ideas, which have been featured across some of the biggest brands in the world! Through his content creation, Aaron has generated millions of views spread out over several brands he has partnered with—the likes of Universal Music Group, Comedy Central UK, Sony Music UK, EOne Entertainment and Vevo.
In 2020, I embarked on becoming a UX/UI designer. Through the tutelage of the Circular group, I built up my skill set and began my career as a UX/UI designer. Building up case studies from start to finish, Daily UI challenges and creating different concepts for established apps/websites solving existing UX issues.
Through my experience with social media, I’ve been able to identify similarities between social media strategy and UX/UI design. Skills such as social listening, strategy, (short, medium and long term) planning and the ability to collaborate are key skills which are transferable from my social media career to the world of UX. I see and understand the importance of social media marketing and UX design has on human emotion and interaction. It’s important to have content which resonates with the audience and inspires them to want to engage with the product.
With my vast experience in Social Media, it has opened my eyes to how people engage with consumer products. My insights built through targeted ads, community management and strategy development has allowed me to look at UX from a consumer's POV. I’ve seen the negative effect social media has on users and how users react to the negative actions of social media platforms, accounts and other users. A lot of social media platforms or accounts don’t react to the standard of their audience and continue to put their loyal users through a bad online experience. I’ve always looked at social media management as a tool to enhance the user's experience and engagement with the brand. You can make the best-looking content, but if the user doesn’t trust the experience a brand delivers then it increases the likelihood of failure.
Aaron was really helpful with the design of my website and went above and beyond to even advise me on aspects that could benefit my business. He took his time to fully understand my business so he could design a site for my specific needs.
James Okeyemi - Owner of WATXH
Aaron listened well and not only brought the idea's to life in the design but also made some great changes and suggestions.
Joel Baah - Developer
Aaron and Daniel are an invaluable resource to me! I knew nothing about marketing or website building. I mean absolutely nothing! They spent so much time with me answering all my questions, providing advice and education for now and in the future.
Both of them were so calm and never seemed irritated with the thousands of what-ifs I had. Now my website is beautiful and gets me compliments regularly. It's unique, represents me so well and matches my Facebook page.
I understand how to target audiences and what tools help me get the most exposure and engagement. I still message Aaron and Daniel asking questions for things that come up. I couldn't be happier that I found them. I feel like I have my own team behind me.
Michelle Reyes-Neil - Peace Of Mind Wellness
At this stage, I've worked on more clients and improved their website UX and UI.
I will continue to build concepts, work on a client project and still extend my UX/UI skills. I will be looking to continue to expand my experience on Adobe XD, Figma, Shopify, WordPress, Squarespace and Wix. Along with these website hosts, I aim to become more skilled within Webflow, illustrator and Photoshop.
For social media, I'm moving into my 7th year within the industry and I continue to learn and develop strategies. Social Media continues to evolve and staying engaged with these changes keeps me motivated and evolves my process.