Improving UX For Crypto Site

Updated: Jul 27

With the trend of more people getting into trading cryptocurrency, there has been an increase in coins popping up. One way to bring more eyes to your coin is through influencer marketing and social media. But to do this, you want to be taken seriously as there are new coins popping up each day but they don't have much validity and this is the issue Hachiko had when trying to work with influencers. The Ethereum based coin struggled to be taken seriously by influencers due to their website not being deemed professional, modern, easy to navigate and aesthetically not on the level with their competitors.


Redesigning The Site:


The client (Hachiko) needed their site to be redesigned so they could start working with influencers to promote their coin. They highlighted that the influencers thought their site wasn't professional and chose to not work with them. As Hachiko was new, they required influencer marketing to help increase the brand awareness which would then get users to buy into their coin. Similar tactics have been used by other coin developers, most notable is Elon Musk launching DogeCoin with his influence and attracting many buyers.


The issue the site had:



Home page
Home page


Home page
Home page

Home page
Home page

Competition


When I looked at the competition they all shared similarities that Hachiko didn't have.

List of similarities:

  • Clear and modern CTA

  • Colourful and aesthetically pleasing

  • Visually mapping to explain how to purchase

  • Links to social pages






CTA's and instructions on how to purchase the coins.



Working on a tight timeline, the goal was to bring the current site closer to how its competition is positioned. Based on the competition, I worked on the wire-framing to start the design of the site.


Wireframes



Homepage
Homepage

Homepage - why to trust the coin
Homepage - why to trust the coin

Reasons to buy
Reasons to buy

Design


After wire-framing and researching, I was in a position to start designing and turn around the design for the website.



List of changes:

  • The UI was visually improved with clear CTAs, images and organised content to allow users to find what they need

  • Providing options and validity for why and how users can purchase

  • Applying conventions found on the other crypto sites to make sure users who buy from other sites can find it easy to purchase from Hachiko

Conclusion


The client was happy with the overall design was able to start branching out to work with influencers, create mediums for other platforms and create a community for their coin. They achieved the goal of being able to connect work with influencers. The redesign has helped them build their brand, open new social pages and promote their coin.


Have a look at their live site here: https://www.hachikoinu.org/

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