With the trend of more people getting into trading cryptocurrency, there has been an increase in coins popping up. One way to bring more eyes to your coin is through influencer marketing and social media. But to do this, you want to be taken seriously as there are new coins popping up each day but they don't have much validity and this is the issue Hachiko had when trying to work with influencers. The Ethereum based coin struggled to be taken seriously by influencers due to their website not being deemed professional, modern, easy to navigate and aesthetically not on the level with their competitors.
Redesigning The Site:
The client (Hachiko) needed their site to be redesigned so they could start working with influencers to promote their coin. They highlighted that the influencers thought their site wasn't professional and chose to not work with them. As Hachiko was new, they required influencer marketing to help increase the brand awareness which would then get users to buy into their coin. Similar tactics have been used by other coin developers, most notable is Elon Musk launching DogeCoin with his influence and attracting many buyers.
The issue the site had:
The website before the changes
When I looked at the competition they all shared similarities that Hachiko didn't have.
List of similarities:
Clear and modern CTA
Colourful and aesthetically pleasing
Visually mapping to explain how to purchase
Links to social pages
CTA's and instructions on how to purchase the coins.
Working on a tight timeline, the goal was to bring the current site closer to how its competition is positioned. Based on the competition, I worked on the wire-framing to start the design of the site.